Tuesday, April 3, 2012

Product Concepts

Bronner Brothers have two Product Lines: The Retail Line and Professional Line.
Retail Line
·        Bronner Brothers
a.      Products
b.      Services (Bronner University)
·        African Royale
·        Tropical Roots
Professional Line
·        Nu Expressions
a.      Products
b.      Services (Online Continuing Education)
Above shows Bronner Brothers Product Mix of all products it sells.
All Product Line’s contain : shampoo, conditioner, oils, creams, gels, relaxers etc.
These products are distinguished by the Branding. Although they still contain that B&B symbol, they also have an individual branding.

Original Product Branding








African Royale












Tropical Roots

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