Intergrated Marketing Communications

Bronner Brothers Promotes there Company using a medium of African American Magazines such as: Essence, Black Hair, InStyle, Encore etc.

Bronner Brothers approach toward marketing is Attention Interest Desire and Action other known as AIDA.

Attention is usually caught by the consumer while reading a magazine or online article that promotes the annual Bronner Brother Hair shows.

Interest is sparked while looking up their website and watching their videos and reading up on the history of the company and scrolling through media and photo albums of the Battles entered in the passing years.

Desire is obtained while watching the cosmetologist at the show using the products of the Bronner Brother Company to show how your hair can look after using them.

Action is taken during and at the end of the show when consumers stand in line to buy their very own set of Bronner Brothers products.    

                 COMMUNICATIONS PROCESS