The type of product advertisement used by Bronner Brothers is Pioneering advertising. This is a form designed to stimulate primary demand for a new product or product category. Magazines advertise Bronner Brothers product line as well as the shows to get people interested. Bronner Brothers hold yearly Atlanta conventions to host new products from their style lines as well as products from over 100 other companies for compare and contrast. Also, they host Hair shows which locations vary year to year these are mainly for demonstration of the products they produce and how it can be beneficial for you as a consumer. Advertising objective for this company is to inform as many African American consumers as possible. They advertisements appear in many issues of “Black Hair” magazines which are sold in many stores as well as on display in hair salons. Benefits for this hair line would be to sell products that will help African Americans tame their kinky, wavy, curly hair type replenish the scalp to grow long beautiful hair “made for them, by them”. Product placement is used to raise awareness of the product, service and name of Bronner Brothers. The media planning used for Bronner Brothers are of the most common kind which is: Magazines and Internet. Magazines draw in the general public or specified group like “Essence” for African American women, while internet attracts attention from all over the world.
