Bronner brothers would fit into the Sales Promotion Goals category of “Price Buyers”. This is because although they don’t have actual “sales”, there products are always low priced compared to other salon merchandise. Sales at BB Inc are usually highest at hair seminars where the customer getting to witness firsthand how the products work. Advertising/ sales promotion are key to Bronner brothers because they are retailing a standardized product that is easy to understand and geography dispersed.
