Factors of Market Segmentation for Bronner Brothers
Factors of Geographic Segmentation
· Region: Global, mainly southern states
· Market size: 10/50
· Market density: 168.4/per square mile
· Climate: Warm/Hot
Factors of Demographic Segmentation
· Age: 19-37
· Gender: Male 40% and Female 60%
· Income: Moderate
· Ethnic background: African Americans
· Family life cycle: single families, mainly cosmetology students
Benefit Segmentation
· The benefits sought from Bronner brothers products are to use and sell to other cliental.
