Segmenting and Targeting Markets

Factors of Market Segmentation for Bronner Brothers

Factors of Geographic Segmentation

·        Region: Global, mainly southern states

·        Market size: 10/50

·        Market density: 168.4/per square mile

·        Climate: Warm/Hot

Factors of Demographic Segmentation

·        Age: 19-37

·        Gender: Male 40% and Female 60%

·        Income:  Moderate

·        Ethnic background: African Americans

·        Family life cycle: single families, mainly cosmetology students

Benefit Segmentation

·        The benefits sought from Bronner brothers products are to use and sell to other cliental.