Consumer Decision-Making

Bronner Brothers is the most pocket friendly hair and skin Product Company in the African American cosmetology industry. They consider the prices of these products and evaluate the portion they are sold in. Consumers are always looking for the next thing to buy whether they have seen it advertised on TV or were informed by a friend. The basic rule of thumb when purchasing a product is how much do you need it or at least believe you do. How willing would you be to make that purchase depending on the factors surrounding the product? For Bronner brothers they are usually advertised in movies about hair, online through personal websites and mainly through their annual hair shows. Showing clients and consumers about the products first hand is the best way to attract attention towards it. This leads to evalution of thousands of other products for hair and body.  Whose using it, why are they using it, how is it used and most important can I really afford this product? Well at Bronner brothers the answer is yes. Bronner Brother’s products usually don’t cost more than $5-10 depending on the amount you prefer to buy. When it’s time to settle in and make your purchase if you choose to do so, you will use your personal criteria to make your final decision.

Personal Expericence:

When I first became natural I used carols daughter by word of mouth without doing any proper research on the product. So I figured I’ll try it out since celebrates, friends and family seemed to enjoy them. So when I went to purchase them a little 8oz bottle of shampoo was around $25, as so the conditioner which were sold separate unless ordered online. I tried the products for a little over a month they were horrible and stripped my hair of its oils and left it dry and brittle. Now I have taken a turn to how I purchase products for myself. I unknowingly used the Consumer Decision-Making Process. First I figured what it was that I wanted and needed for my hair. Then I researched all products for African American hair. I looked to see if any alternatives for prices, sizes, and places sold via internet or storefront were available. When I finally decided about my purchase, I choose Bronner Brothers it was inexpensive, came in a decent size and worked well for my hair. After buying this product I haven’t brought anything else for my hair.